Are You a Multi-Location Practice Owner Looking to Scale—Fast? If you can spare 3 minutes, I’ll show you exactly how to… 

How to Expand Your Practice Faster—While Keeping 100% Control Over Your Growth, Cash Flow, and Future
The right strategy changes everything. Using a refined operating model and a structured approach, doctors have been able to:
  • Expand from 6 to 27 locations over time—without diluting quality or operational control…
  • Increase revenue from $1.4M to $12M in a structured, scalable way…
  • Grow from 1 to 3 locations while maintaining profitability and improving efficiency…
This isn’t about reckless expansion or chasing numbers—it’s about building a replicable, high-performance model that sustains long-term success.
Give me 3 minutes, and I’ll challenge everything you thought you knew about scaling. This could cut 5, 10—even 20 years off your growth timeline.

Are you ready?
Already Convinced? Let’s Make This a No-Brainer.
You’ve seen the strategy. You understand the opportunity. Now, the only thing left is to take action.

I’m so confident in the impact of this event that I’m willing to put all the risk on me. If you attend and don’t feel like you’ve gained actionable insights that can accelerate your growth, I’ll refund your investment—no questions asked.
Here’s what you’ll walk away with:
  • A Scalable Growth Engine—Not Just Ideas: You’ll leave with a step-by-step, executable plan to double (or triple) your locations faster than you thought possible—without chaos, debt, or dilution..
  • The Strategy Private Equity Doesn’t Want You to Know: Learn how to beat corporate groups at their own game while keeping 100% control of your practice, your profits, and your future…
  • The Blueprint to Multiply Your Wealth—Not Just Revenue: Most practices scale the wrong way and bleed cash. You’ll master the financial levers that turn expansion into real, sustainable wealth.
If You’re Serious About Growth, This is the Room You Need to Be In.
The Group Practice Accelerator Kicks Off: March 7th, 2025
Mid Tier Pricing Ends: 7th March 2025

$147  $47

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To The Practice Owner Focused On Real Growth,
If you’re reading this, two things are likely true:

1). You’re serious about scaling—whether that means building a group practice or evolving into a DSO.

And…

2). You’ve realized that most advice out there won’t get you there.

There’s plenty of guidance on:

Optimizing efficiency.

Hiring associates.

Increasing new patient flow.

But none of that prepares you for high-level expansion.

How do you scale beyond a few locations without overextending yourself?

How do you allocate capital in a way that accelerates growth instead of creating financial strain?

How do you build a leadership team capable of managing multiple locations effectively?

Scaling isn’t just about acquiring more practices. If it were, everyone would be running 10+ locations profitably.

There’s a reason some doctors hit a ceiling while others scale predictably and profitably. For example:

One doctor set out to double his locations but ended up growing from 6 to 27 in a year.

Another practice increased revenue from $1.4M to $12M in 24 months.

Another scaled from 1 to 3 locations while increasing revenue by over 100% within a 3 year period.

The difference?

They weren’t guessing. They weren’t relying on trial and error.

They followed a structured approach.

See, this isn’t about reckless expansion or burning through cash.

The right strategy ensures that:
  • Your practice is structured for maximum valuation—whether you plan to sell or retain ownership.
  • Growth is fueled by smart capital allocation, not unnecessary debt or outside investors.
  • Operations scale efficiently, so expansion doesn’t create chaos.
But Let’s Be Clear—It’s Not for Everyone.

If you’re looking for another generic playbook on running a single practice more efficiently, this isn’t it.

But if you want to understand the exact levers that drive real expansion, I’ll show you how.

My Name Is Eric J.Morin…
I’m a wealth, finance, and business coach, Forbes speaker, and two-time best-selling author.

And I specialize in helping in multi-location practices, acquire more practices, becoming group practices, and even helping them form DSO’s.

So that they can sell off for the highest multiple or simply enjoy the fruits of their labor without working 90+ hours a week all the way to retirement.

But it wasn’t always that way…

Fresh out of college many moons ago with my Business and Finance MBA I started working in my own family practice.

It didn’t take me long to realize nothing I learned in MBA was being applied in our own practice, nor had it ever been.

Over the coming years, I applied everything I knew about business and finance to my own family practice.

Eventually building it into a multi-associate, multi-million dollar enterprise.

I moved on to helping other practices do the same.

But I DON’T have a passion for dentistry…

I have a passion for business and finance.

(I’m literally obsessed with Finance & Investing).

And a passion for helping Dental Entrepreneurs like yourself.

Throughout my own personal journey over the last 25+ years, I realized I could help ANY practice or dentist…

But I soon discovered the ones I can help the MOST are the ones like you…

The ones with the resources, momentum, drive, and tenacity to go BIG and go FAR.

Because the reality is…

There aren't a lot of people in this arena that can teach the high-level business and finance principles it takes to build a large group practice or DSO…

After working with THOUSANDS of dental entrepreneurs, I’ve noticed when it comes to acquiring dental practices, developing a group practice, or even a DSO…

There is...
3 Crucial Mistakes Dental Entrepreneurs Make…
When It Comes To Acquiring Dental Practices, Building A Group Practice Or Developing A DSO….
I was talking with the owner of a family-owned group practice a few months back.

And they’d spent the last 7-9 years acquiring 9 locations.

Their mentality was “Buy, buy, buy” and although on the surface this is how you become a group practice…

It’s not just as simple as that.

When I sat down and showed them comparisons of returns on invested capital.

I was able to illustrate, to their own SHEAR disbelief that…


They’d have been MORE profitable simply owning ONE out of the NINE practices...
The last 7-9 years had simply been wasted acquiring these practices…

Add on all the stress, anxiety of acquiring and running these practices and it’s not a pretty thought.

(Note: Owning a large number of practices does NOT mean you have a group practice - it means you have a collection of practices under one name. Entirely different scenario and I’ll explain more on why you’ll never be able to sell for any kind of decent money in just a bit.)

Now I’m not telling you to not acquire more practices…

What I’m saying is that IF you’re going to do it…

You must make sure you’re doing it correctly.

And this is the first crucial mistake dental entrepreneurs make in their endeavor to acquire more practices…

They simply...

“Buy, buy, buy” Without Any Kind Of Strategy...
All this leads to is a collection of practices under one name with no actual value when it comes to selling.

But even at that…

What’s the strategy for?

At any given time in your business, you have decisions to make.

Decisions on how to fuel growth.

You have cash (or at least access to it) and ultimately how you use that cash will be the make or break factor on whether you see the exponential growth you're looking for.

(Back to another real-life scenario…)

Not so long ago a Doctor came to me for investment advice.

He had $100,000 in cash, was looking for a return, and wanted my advice on what to do with it…

He, as I'm sure you’re aware, had endless options.

Investing in his team, buying new equipment, fueling marketing, or even just buying real estate.

I can’t get into the details of his investments, but he’d narrowed down 4 he was considering…

ALL presented the same level of risk.

ALL had the potential to produce a return and cash flow in a relatively short period of time.

He, however, didn’t know how to calculate estimated rates of return on invested capital.

So I analyzed them and calculated it for him:

Investment #1 → Potential Return = 1%

Investment #2 → Potential Return = -10%

Investment #3 → Potential Return = 22%

Investment #4 → Potential Return = 4000%
No difference in risk, no difference in the money on the line, and no difference in the expected time frame for ROI.

Now, you may not believe me that I figured out how to get a 4000% ROI on $100,000 and that is 110% ok.

That’s not the point…

The point is, and mistake number 2…

Not Understanding Capital Allocation...
At any given moment - when you’re looking for growth and acquiring practices - you have capital allocation decisions to make.

And if you don’t understand capital allocation, then you’ll likely end up stuck, spinning your wheels and wondering why you're not seeing the cash flow or growth you’re looking for.

And even if they did make a nice investment, with a nice ROI…

What would they do with the capital then?

Because without understanding capital allocation - you CAN’T exponentially fuel growth…

Over and over, and over again.

Now, let’s say you have no problem acquiring practices, doing it profitably, and allocating capital to fuel growth…

The last element, and the one I touched on above…

Is turning your ‘collection’ of practices into an ACTUAL valuable group practice and eventually a DSO.

And this is the third and final mistake…

No Organizational Structure...
It’s not just as simple as acquiring more practices and having people within them to run them.

If you’ve tried this, you’ll know exactly what I’m talking about.

And that's where having an overarching organizational structure comes into play.

The structure is the glue that holds the whole group together.
Organizational structure and having a C-Suite is the foundation that will support accelerated acquisition and continue to do so as you grow.
Without it?

You can expect to end up like the Doctor I mentioned above, with a large group of practices that are no more profitable than one extremely efficient one.

And that’s hard to sell

But, if we take a step back and look at this holistically...

what this really ALL comes down to is, simply...

A Lack Of Knowledge
Every dental entrepreneur and aspiring group practice owner I’ve spoken with is in a different scenario…

Some understand how to develop the strategy, some don’t…

Some understand capital allocation, some don’t…

Some understand organizational structure, some don’t…

But here’s the thing:

All 3 are required in order to build a highly-profitable, well-functioning group practice or DSO.

All 3 form the flywheel I mentioned at the beginning of this…

The Flywheel that helped Dr. Burrow, or Dr. Sweeney, or Dr. Henneberg, or Dr. Mader and many, many more...

I call it...

The Group Practice Accelerator Flywheel
This is the Flywheel we used to help one Doctor acquire 21 locations in less than 12 months.

This is what will fuel exponential growth in ANY group practice, in the fastest and most efficient way possible…

Without private equity…

Without the stress…

And keeping risk to a minimum.

Develop The Strategy → Allocate The Capital → Build The Organization Structure
All three components are essential.

Without even just ONE, the Flywheel breaks.

Got the capital (and knowledge to allocate it efficiently) and the structure, but no strategy?

You’ll end up with a mess…

Go the strategy and the structure but have no idea how to allocate the capital?

Forget about consistent, exponential growth.

Got the strategy and the capital but no idea on how to build the organization structure?

Forget about cashing out for any kind of decent return (and you’ll be a slave to the business until you do sell).

This is why all three components are critical if you want to set about acquiring more practices, building a group practice, or even eventually a DSO.

Using this Flywheel to fuel your growth is how you SELL for the highest multiple when the time comes.

Especially the organization structure.

I’ve been refining this ‘Flywheel’ for years...
To distill it down to the core components.

Through working with 100’s of practice owners...

Through my background within dental organizations, helping dental organizations scale and through my obsession with business and finance.

25+ years.

But with the market more competitive than ever, with DSO’s scooping up what feels like the lion's share…

I’ve been getting requests daily from Doctors and practice owners looking to know how to compete…

Looking to know how to reach their goals in the crowded market…

Looking to know what they need to know to build a group practice…

Doubling, even tripling the number of practices they own.

And they want it fast and they want it with little to no risk.

This Flywheel I’ve talked about makes it happen, and...

In this upcoming LIVE 2-hour virtual event, I’m going DEEP on this flywheel to show you...
How to Expand Your Practice Faster—While Keeping 100% Control Over Your Growth, Cash Flow, and Future…
This isn’t about reckless expansion or chasing numbers—it’s about building a replicable, high-performance model that sustains long-term success.
If You’re Serious About Growth, This is for You.
Whether you’re:
  • Looking for a proven path to scale—without second-guessing every move.
  • Focused on increasing cash flow and profitability—not just adding more locations.
  • Building toward a group practice or full DSO model—while maintaining complete control.
If you own multiple locations and have plans to expand, this is the event that will give you the blueprint to scale efficiently, profitably, and strategically.

What You’ll Walk Away With in This LIVE 2-Hour Event:
  • The Framework for Rapid, Controlled Expansion—Learn how practices have doubled and doubled again within 12 months, without relying on private equity, taking on unnecessary risk, or creating operational chaos.
  • How to Attract and Hire a C-Suite—Build the leadership infrastructure required to sustain exponential growth without micromanaging every decision.
  • Optimizing Systems & Operations—Ensure your organization scales efficiently instead of collapsing under rapid expansion.
  • ​Capital Allocation & Expansion Strategy—Understand how to deploy cash and investments strategically to acquire practices at the right time and in the right way.
  • ​The Financial Levers DSOs & Private Equity Use—Most practice owners don’t understand these principles, yet they’re the very strategies large corporations use to dominate the industry.
  • ​How to Position for Maximum Valuation—Structure your organization so that if you choose to sell, you can command a significantly higher multiple
  • ​Scaling on Your Terms—Grow aggressively while maintaining full control over your decisions, cash flow, and future.

This Isn’t Another Generic “Practice Growth” Event.

We won’t be talking about:

❌ Basic practice efficiency.
❌ Hiring associates.
❌ Getting more patients through the door.

This is for serious dental entrepreneurs who have ambitious goals.

And I’m not exaggerating when I say—this has the potential to completely change your growth trajectory.

I’ve helped practice owners shave 5, 10, even 20 years off their expansion timeline—without private equity, without unnecessary risk, and without burning out in the process.

I’m going to hand you the blueprint that high-level investors and DSOs don’t want you to know.

What’s that worth to you?

I know exactly what it’s worth.

But I also know you’re wondering whether this is worth your time—and whether I can deliver on what I’ve just promised.

So instead of telling you, I’ll let 9 doctors I’ve worked with do the talking.
Dr. Burrow & Son - Doubled Everything In Their Business
Dr. Sweeny - 1 to 2 locations & increased revenue 270%+
Dr. Cochrane & Dr. Moseng - 2 to 3 locations and increased revenue 56%
Dr. Ellingsen & Dr. Henneberg - 2 to 3 locations and increased revenue 120%+
Dr. Casey - 1 to 3 locations and increase revenue 100%+
Dr. Mader & Dr. Lynch - 1 to 3 locations and increased revenue 110%+
Dr. Barno

Dr. Julie Moseng
The price of admission for this exclusive LIVE 2-hour event on March 7th, 2025 is…
$47
And trust me when I say this, we won’t make any money off that.

The price is that price for two reasons…

       1. To cover the cost of my staff, the studio, and to pay to get the word out there for this.

       2. To make sure you’re serious.

That’s it.

This event isn’t for everybody.

If you’re not multi-location or don’t have serious plans for growth within the next 12 months, this isn’t for you.

To purchase your ticket, simply press the big yellow button below:

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And starting today, you can get these BONUSES with your ticket!
Grab your ticket to the Group Practice Accelerator today and claim these BONUSES that have never been revealed to the public before!
BONUS #1: Practice Value Multiplier Training (Originally $997)
How to calculate the current value of your practice and increase it 3X!
  • 5 key ways to increase the valuation of your practice
  • Understand the true valuation of your dental practice
  • How to invest in your dental practice to prepare for your retirement
  • ​Discover the best time to sell your dental practice
  • ​3 key moves to make when you sell your dental practice
BONUS #2: C-Suite Organization Chart with the Training Video (Originally $147)
The Must-have foundation when scaling your dental organization
  • Discover whether your practice needs a C-Suite
  • Understand the exact roles of a C-Suite
  • ​Learn how establishing a C-Suite can accelerate the growth of your practice
After you click the button, you’ll be taken to a page that looks like the image below where you simply fill out your information:
And as a thank you and forward gesture, I’m going to send you a copy of both of my best selling books, Dental Wealth & Financial Evolution.
    Dental Wealth: Utilizing Your Practice To Create Financial Freedom
    Financial Evolution: Transforming Your Life Through The Five Stages Of Wealth
    I Stand Behind This 100%.

    If you don’t find this event valuable, I’ll refund your $47—no questions asked.

    Here’s what you’ll take away:
    • A Clear Path to Scaling—Learn how to accelerate your expansion timeline and execute effectively
    • A Competitive Advantage—Understand how to grow without relying on private equity or taking unnecessary risks.
    • Smarter Capital Allocation—Make informed financial decisions that drive sustainable, long-term growth.
    And the only condition to this guarantee is that you actually show up on March 7th. That’s it.
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    And even the books are completely free to keep.
    Two Choices. Two Very Distinct Outcomes…
    Right now, you have two options:

    1. Ignore this. Continue as you are, trying to figure it all out on your own.

    2. Leverage a proven strategy that has already helped countless practice owners scale profitably and efficiently.
    Let’s be clear—trial and error is expensive.

    I’ve spent 20 years refining this process, working with hundreds of doctors to develop a framework that eliminates wasted time, unnecessary risk, and costly mistakes.

    I’ve seen doctors spend nearly a decade acquiring multiple practices—only to realize that a smarter strategy would have made them far more profitable with far less effort.

    The Cost of Getting This Wrong is Enormous.

    ❌ Financially—Scaling inefficiently means leaving millions on the table.
    ❌ Emotionally—Years of stress, burnout, and frustration when growth doesn’t translate into profitability.

    And even if you do manage to grow successfully, you won’t achieve the same valuation multiple unless you use the right financial and operational principles.

    The difference between selling your group practice for a 7X multiple vs. a 12X multiple?

    That’s $10M to $20M in additional value.

    The Smarter Choice is Simple.

    ✅ Spend 2 hours learning a system that could completely change your financial future.
    ✅ Invest $47 to gain insights that could add millions to your bottom line.

    Inside this event, I’ll show you how to:

    ✔ Develop a high-level growth strategy that accelerates expansion.

    ✔ Master capital allocation to make the right financial decisions at the right time.

    ✔ Build the organizational structure that allows you to scale profitably—and primes your practice for maximum valuation.

    The choice is yours. I can give you the blueprint, but I can’t make the decision for you.
    Here’s what I will tell you, though…
    This Event Is Limited To 50 People
    Before this page even went live, 13 spots were already taken.

    That means only 37 seats remain—and once they’re gone, they’re gone.

    If you’re on the fence, now is the time to act.

    A No-Risk Commitment.

    ✔ If you register and later decide not to attend for any reason, you’ll get your $47 back—no questions asked.
    ✔ If you attend and don’t find it valuable, I’ll refund your full investment.

    This event is built to deliver real, actionable strategies—and I stand behind that.

    Click any button on this page to secure your spot.

    There’s nothing to lose—and everything to gain.

    See you live on March 7th, 2025.

    Talk soon,
    Eric J. Morin
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    P.S. - Did You Just Skip To The Bottom? Here’s The Elevator Pitch…
    On March 7th, 2025, I’m hosting a LIVE exclusive event from 11 AM - 1 PM EST where I’m going to break down our GPA Flywheel and show you…
    • The Framework for Rapid, Controlled Expansion—Learn how practices have doubled and doubled again within 12 months, without relying on private equity, taking on unnecessary risk, or creating operational chaos.
    • How to Attract and Hire a C-Suite—Build the leadership infrastructure required to sustain exponential growth without micromanaging every decision.
    • Optimizing Systems & Operations—Ensure your organization scales efficiently instead of collapsing under rapid expansion.
    • Capital Allocation & Expansion Strategy—Understand how to deploy cash and investments strategically to acquire practices at the right time and in the right way.
    • The Financial Levers DSOs & Private Equity Use—Most practice owners don’t understand these principles, yet they’re the very strategies large corporations use to dominate the industry.
    • How to Position for Maximum Valuation—Structure your organization so that if you choose to sell, you can command a significantly higher multiple.
    • Scaling on Your Terms—Grow aggressively while maintaining full control over your decisions, cash flow, and future.
    I’m throwing in a copy of each of my critically acclaimed books, Dental Wealth and Financial Evolution.

    All for…
    $47
    A No-Risk Guarantee.

    If you don’t feel this event delivers real, actionable value, I’ll refund your $47—no questions asked.

    This event is limited to 50 people.
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    P.P.S. - Why Should You Listen to Me?
    My name is Eric J. Morin, Founder & President of Tower Leadership.

    Over the last 25+ years, I’ve worked with countless doctors and practice owners to help them develop the strategy, capital allocation decisions, and organizational structure required to fuel exponential growth, acquire more practices and eventually build a DSO.

    One doctor who started with 6 practices scaled to 27 in under a year—following a structured growth model.

    Another practice owner saw revenue jump from $1.4M to $12M in 12 months by optimizing financial and operational systems.

    A third expanded from 1 to 3 locations while increasing revenue by 110%—without taking on unnecessary risk.

    I have an MBA in business and finance, I’m a Forbes Speaker and two-time best-selling author.
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    Frequently Asked & Answered

        What exactly am I getting?

        You’re getting an x1 virtual ticket to an exclusive event on March 7th, 2025 where I’m going to break down our entire GPA Flywheel and How to Expand Your Practice Faster—While Keeping 100% Control Over Your Growth, Cash Flow, and Future

        Using a refined operating model and a structured approach, doctors have been able to:

        When is this event?

        March 7th, 2025 at 11am-1pm Est.

        How long is it?

        2 Hours.

        Do I need to book flights and hotels?

        No. This event is virtual

        Who is hosting this event?

        Eric J.Morin - Founder & CEO Of Tower Leadership.

        Guarantee?

        Simple - Money Back Guarantee. If you show up and don’t feel I delivered, I’ll refund your ticket no questions asked. 

        I’m not multi-location yet, should I still attend?

        As long as you have plans or ambitions to be multi-location, then yes.
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